Private Label Clothing Dominating the Current Fashion Industry
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05-November-2014

Private Label Clothing Dominating the Current Fashion Industry

Alanic International Corporation

By Alanic

The fashion industry has changed significantly over the past few years, and so has the retail market. Today customers are no longer keen on buying clothing items that sport an unknown brand. Everyone is after the brand value that somehow makes the product seem more stylish, comfortable or high-end. There is also the aspect of status involved. After all not everyone can afford a Louis Vuitton or an Armani product. So wearing these branded clothes sure does make a person stand out in the crowd.

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That is why most of today’s department stores, fashion labels and specialty retailers are so focused on the “brand” factor. Every product that is produced and displayed on the shelves of the retail stores need to convey a message that is so true to the company’s DNA. That is what a brand all about. But you rarely get to know that many of these world-famous brands actually get their products manufactured by private clothing manufacturers.

If you haven’t heard about private clothing label before, this would sound as a new concept to you. To put it simply, private label clothing is when a retail company hires a clothing manufacturer to manufacture clothing items under their brands. So, the private label wholesale clothing manufacturer and supplier does not have any rights as far as the brand is concerned. This is quite common in the fashion industry, and business from start ups to large organizations, all have applied this strategy to cut their costs without lowering the product quality.

Because of the growing demand for private label clothing, a number of private label clothing suppliers have emerged over the past few years. The topic is very hush-hush in the fashion world, and the biggest brands will never tell you that the collars of their shirts are actually manufactured by a clothing manufacturer that is barely recognized by the masses. Because of the sensitive nature of the subject, fashion brands don’t talk about it. But this is definitely a huge plus for small companies that are looking to make their brand world-known without going bankrupt for paying off production costs!

Private clothing has indeed become quite the backbone for today’s fashion industry, and it is here to stay. So retail businesses that are looking forward to introducing their own brands can get in touch with a private clothing manufacturer and place their first order. Depending on the particular clothing supplier, the retail company may also be given customization choices.

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