New surprises and trends have always emerged in the world of fashion from time to time and currently there is an increased activewear market growth witnessed in the clothing industry. The craze for the athletic clothing and accessories has made it essential for the retail stores to increase their collections, and hence most of the profits come from the fitness fashion freaks.
According to statistics, the figures say that the global fitness and gym clothing market is expected to garner $184.6 billion by 2020, registering a CAGR of 4.3% during the forecast period 2015 – 2020. Also, the U.S. activewear market is the largest in the world, accounting for more than a third (36%) of activewear sales worldwide, according to Global Industry Analysts.
Research says that the reputed brands and retailers have added activewear to their product online collections as activewear sales have continued to surpass the non-activewear sales. Apart from purely wearing the gym clothes to the workout classes, or for various activities, the blooming athleisure trend is also surfacing in the global fashion scene. This has become so popular that it has carved out a niche for itself in the fitness fashion clothing market.
According to research by Morgan Stanley, the athleisure sector has seen a huge increase of 42% over the last seven years and is also predicted to grow another 30% by 2020, especially in Asia and the US.
Not only this, but also the rise of athleisure has also had an impact on other sectors in the fashion industry. For instance, the tendency of women to move towards leggings replacing the denims is one of the examples that could be drawn in this respect.
There are a number of trends surrounding the activewear market analysis in the past few years that we have got you covered.
The Rising Craze of Athletic Fashion
The sudden change in the athletic apparel industry statistics is clearly driven by the rising health consciousness among men and women, and resulting increase of participation in fitness activities. More people these days are following the fitness regimes aiming at definitely health goals, and this has made them go crazy for the athletic clothes and accessories.
The Cutting Edge Technology Used in Clothing Industry
The increase in yoga, gym or running clothing style statements these days has also made the market bend towards different technological innovations that is aimed to boost the comfort of wearers and up their performance while sweating out. Some of these innovations include the smart compression fabrics, nanotechnology based materials or ultra-thin insulations.
The Fitness Clubs Affect
The number of fitness clubs and gym centres has increased comparatively and this has pushed the fitness crazy souls to become more health conscious for which the right clothes are essential.
The Blurred Line: Athleisure
Today, the blurred line between athletic apparel and casual clothes have become so trending, that men and women are wearing the fitness apparel pieces to casual occasions with confidence, giving way to the athleisure cult. This also has expanded the frequency of the purchase of gym or yoga clothing.
The Increased Trend of Participation in Various Activities
From mountaineering to cycling, swimming to aerobics, or surfboarding has been adopted by the fitness freaks to recreate as well as workout. Thus, such activities have contributed for the sudden rise of activewear.
Fusion of Fashion and Comfort
The athletic or athleisure trends has filled a gap in the market place, where once upon a time, clothing that was functional wasn’t particularly stylish. Today, these activewear pieces are comfortable and stylish at the same time, and this fusion is being loved by all!