Apparel built for the finish line.

Custom-designed endurance apparel for Alanic events, triathlons, marathons, cycling competitions, and race series across more than 40 countries, engineered to deliver comfort, durability, and performance from the starting line through the finish.

A race kit should outlive the race.

Where it ships

Race-day, in 40+ countries.

2025

IRONMAN

Tough Mudder · 2019

Tough Mudder

Calgary · 2025

Calgary Marathon

San Francisco · 2025

San Francisco Marathon

2025

Tough Mudder

Calgary · 2025

Calgary Marathon

Recent work

Tough Mudder

Soap & Glory team kit

Miami Half

RUN 365 Club, race-day kit

Calgary Marathon

Servus team kit, race-day tees

Inside the kit

Closer than the runner ever sees it.

The quality showed up the minute we opened the box.

Our runners still wear the shirts a year later. That's the bar.

A race director, European marathon, 2024

How we work

Brief

Every event has a feeling. We start there, not with a catalog.

Design

In-house designers. No templates. No design fees.

Make

Performance fabrics, sampled on real runners before we scale.

Deliver

Global logistics. Race-day reliable, every time.

2,000+

races

55+

countries

20+

years

Since 2006, we've made the race kit behind races you've heard of, and plenty you haven't.

Let's make something worth keeping.

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