Athleisure is not as recent a trend as we think it to be, and customer expectations are always changing. If retailers do not keep track of these changing needs, then sales figures are not going to look as great as they want it to.
So, what is it that athleisure enthusiasts are looking for today?
Here are some of the latest trends that you might need to know as an athleisure apparel retailer.
There was a point when the genre was just about slim and trim women wearing sports bras and posing for beach shots – but those days are now behind athleisure. It has now evolved into something more real and beautiful.
Now that models like Ashley Graham and sport stars Serena Williams are dominating the scene, activewear is becoming more about pride, achievements, glory, and real values. It is no more something that is perfect, something that cannot be touched, and something feels unachievable. So, get all the sizes, the maximum stretch fabrics, and body neutral designs.
Gone are the days when athleisure diversity was limited to leggings, shorts, vests, and camisoles. Today, athleisure has dress and suit options too, and if you want your retail store to do well, you should have them too.
In fact fancy activewear like tennis skirts, frocks, and dresses are also being inspired by celeb private label brands – giving you better diversity.
From the streets of New York City to the ramps in Paris, activewear has made quite the leap in recent times. Haute Couture is flooding with different activewear fusions and styles and customers want a piece of the cake as well.
Be it Gigi Hadid’s embroidered activewear crop tops or joggers worn with stilettos – there is plenty to get inspired from. All you need to do is hire the right running clothes manufacturer and you are good to go. Make sure that their custom made, and private label clothing are open to innovative ideas – and you can always ask them to draw inspiration from what people in Vogue and Elle are wearing.
These are the things that are on the minds of your activewear retail shop’s footfall, and if you can give it to them, then it will likely increase. In fact if you want to get more into what they are expecting from retail athleisure collections, then you can always follow how the genre is shaping itself and what is making an impact on the scene at that moment. These are good insights into the nature of the swerve that is likely to take, and it is going to give your business a better edge.
Gone are the days when athleisure fashion was predictable. Today, like any other tertiary category in the industry, it is growing and gaining more leverage from regular people. Designers are more interested in working on it – and now that the big names have started flowing in, athleisure fashion seems to have a long and assuring future.