The athletic clothing industry has been witnessing a sudden upsurge and tremendous growth is the past few years, and the sole reason behind this is the rising consciousness of people to get fit. With the aim to be healthy and achieve a good body has made the men and women rush to the gyms, and take up different workout styles, and this has increased the demand for the activewear essentials. Increasing popularity of exercising globally has been noticed, and the clothing brands are combining fashion and fitness to gift something very motivational to the freakiness addicts in the form of versatile clothing pieces. The sports and fitness clothing global market is apprehended to reach US$231.7 by 2024, with the increasing participation of people in this sector. The evolution of sportswear into street fashion statements has made these clothing pieces very popular among the non-fitness freaks, too. From the high-end technological innovations, to introduction of some of the most functional nanotechnology based fabrics, there is nothing that stops this athletic clothing industry from growing.
This period currently is a blooming one for the workout clothing industry and if you are also contemplating on starting your own workout wear wholesale business, then don’t drop this idea! This is probably the most glorious period for the activewear clothing business, and you should definitely invest to start your own wholesale workout wear business. But, no business is successful without a concrete and organized plan, and implementing the plan with the correct resources and money.
Sometimes, the entrepreneurs who want to make a name in the wholesale fitness wear industry, commit the mistake of being in a hurry, and kick starting the venture without the right planning. The most important factors that can lead to their success would be to hire one of the most reputed and reliable workout wear manufacturing brands, that can be relied upon to take your business to new heights of growth and success.
Here are some of the ideas and important tips to kick-start your wholesale workout wear business with success.
You have to obtain inventory of the workout wear essentials by purchasing bulk and athletic clothes from various fitness apparel wholesale suppliers, manufacturers and distributors. For this there are two ways, you can either contact the manufacturers and suppliers directly or by visiting their websites. For getting in touch with them online, you can access the wholesale application online, and make your account with the details fed, like revealing your proof of identity, a sales tax or resale license number and few more.
Now, how would you understand about which manufacturer to choose? Here are some tips.
Ask your references like friends and business associates to shortlist the most reliable and renowned manufacturers.
Do some online background research about the best workout wear manufacturers present in the market, and understand which one would be best for you.
Check out the online ratings and reviews to choose one of the best manufacturers.
To be different from the other clothing business owners, you have to choose a niche for your own product category too, and concentrate on a particular genre of workout wear. The key consideration for your suppliers before they will do business with you would be to understand your niche, and whether you want to specialize in a special workout wear segment, or athletic clothing on a whole, you have to decide on this first.
Once you have decided about the product category and your niche market, you have to check out the product catalog of the manufacturer you have shortlisted to business with. Ask them to send the product catalog to you through mail, or visit their website to download it. Now, you can decide on the types of clothing items that you want your business to have, and go ahead with placing the order.
Before you jump to place bulk order of the products you are looking for your business, you need to request a free quote to understand how much would that cost and tally that with your budget limitations. Now, if everything is sorted on your financial end, it is wise to ask for product samples so that you understand the style and quality of the products that you are going to sell to the customers. If you don’t like the samples, you can always change your manufacturer.
You cannot afford to purchase the bulk products at a price that doesn’t suit your budget, and hence you have to choose the manufacturer that offers the best discounts and benefits. Do some research online, and go for the manufacturing brand that is known for offering the most amazing and exciting discounts and benefits to the clients, like a percentage off on products, to free shipping delivery.
Running the workout wear business would require certain permits, and these are to be sorted out before you begin everything in a full-fledged manner. The permits include an assumed name certificate, resale permit or sales tax permit and much more.
Now that you have decided about the type of products category to specialize in, you also should think about the services you would offer to the customers that will make you a revered workout wear business.
Always assure customers of safe and timely shipping of the products.
The customer service desk must be competent and seamless enough to resolve any issues and accept complaints.
Time to time offers, seasonal discounts, and benefits are essential to bring in more customers.
Return policy of the products should be hassle- free.
You must choose the manufacturer that can entice you with the most updated products, and not something that is outdated and out of fashion.
For this, know about the details of how the workout clothing world is functioning.
Check out the looks of the celebs and models in the athletic wear.
Explore the fashion shows that happen in the fashion world focusing on athletic clothing.
Read more fitness fashion blogs.
To get the right supply of products from the manufacturer, you need to understand the target market very well. To blanket this, know about the people you are looking forward to sell your clothes, too. Is your target market the college going youth, the fitness junkie corporate people, the middle aged crowd who is forced to attend gym sessions to get back to shape or the athleisure fashion lovers? – Figure it out with research!
To reach out to the prospective customers, you have to frame a concrete plan.
Here are some exciting ideas.
Go for promotional work through the vlogs and videos, and for this you can collaborate with the bloggers and the YouTube enthusiasts who curate fashion and beauty content.
Concentrate on both social media and traditional media channels to promote your workout wear business through creative ways. Run different contests and games to garner attention.
The most important part of starting the business would be to construct a well-designed website that would be your online portal to carry out the sales and reach out to maximum athletic wear lovers. For this, instead of you wasting time, it is better to hire a good and professionally experienced digital marketing team (Diggity Marketing) or company that would act as a catalyst for your business.
Here are some tips for a good website.
Buy a domain name.
Put the best images, the attractive graphics, and details of the tabs: be it the “contact us” page or the “returns policy page” and the like.
The website should be easily scalable, offer a neat presentation of color, fonts, content with less loading time to do away with bounce rates and exit rates.
After the designing work, it is time to integrate your online shirts business with a payment gateway.
Set up the shopping cart, and it is recommended to go for hosted shopping cart software to lend more security to customers.
You cannot take forward your workout wholesale venture without the correct use of a very effective and reliable marketing strategy and promotional plan executed by the team of professionals. Employ a very skilled and dexterous team of social media marketing experts who can chalk out the perfect plan to advertise your business on the different online forums, from Facebook to Instagram. Also, put effort to place your business on the traditional media channels like newspaper and television. To employ the correct promotional strategy, you need to sit with the marketing team and think of something unique and out-of-the- box, like running contests and running a trending hashtag. Also, keep your budget in mind as investing a large amount on campaigns to promote is not the wise step.
You need to understand the workout clothing industry properly so that you know about the type of products you need to have in your store’s rack in tune with market demands. Read and decipher the crux of the market that deals with athletic clothing and accessories and craft the products that are trending in the global fashion scene so that you can satiate the bulk clients. Read and ask relatable people about the industry, the trends, the requirements, target customers, style statements popular for celebs and super models and talk with the designers to craft them in widest assortment in a variety.
The most important step is to look at the market trends and think of the prices that you would charge to sell the activewear pieces to customers. To earn more profits, you have to think the right pricing strategy, so that you can have your share of the profit. Your expenses should be kept in mind while deciding on the prices so that you gain good margin of profit, and never incur losses. Remember, the money you get from the customers also help you to repay your loans and EMI’s.
Now that you have the right suggestions to enter in the competitive world workout clothing business and choosing one of the best women’s and men’s clothing wholesale suppliers, specializing in fitness apparel, it is time to have the most exciting ideas to make your venture the super-hit one.
Prepare a budget that will help you to take all the financial decisions, and this plan should be framed with the help of someone who is an expert in this field.
The manpower and marketing team must be recruited by taking in-depth interviews, so that the people you work with can identify with the goal of your business.
The workout essentials like clothes and accessories you have decided to have in your store must also exude the correct balance and fusion of trending style statement and superior quality, enabling you to increase their demand in the wholesale market.
The best idea to increase sales would be to keep seasonal discounts, offers and exciting benefits that can draw the attention of more buyers, and help you gain more profits.
Make use of the most updated and best promotional forums to turn your business into a brand.
Thus, before starting your own workout wear wholesale business, make sure to sit and prepare the plan and draw the framework which will get you closet to your aim. The main success mantra would be to be organized and have the right mind-set to achieve your business goals and be a successful workout wear business enterprise.