The average reports have revealed that the demand of gym clothes has gone really high these days in UK. Since the Olympic 2012, Britain has seen a consistent growth in the sportswear industry. The popularity increased especially among the ladies.
Well, who doesn’t like the comfort and ease that a gym wear can offer? Not only while going to the gym, people in UK are seen wearing the gym clothes even when they are heading towards a casual outing with friends, or going grocery shopping. So, this makes us question why people in UK are choosing to wear workout clothes even when they are not in the gym. Let’s check out the reasons!
The arrival of the “athleisure” trend is the primary reason why sportswear has become so popular in UK. The gym wear manufacturers are shaking hands with high-class designers to make sports clothing more stylish and appealing to the non-athletes. A large number of people are looking for sports clothing which can be worn outside of the gym or yoga class. With the fashionably printed leggings, tank tops, hoodies and sports bras, the online market has brought a wide variety for their customers which has resulted in such a high demand of gym wear.
Celebrities always have a role to play in determining the trends. The gym wear fad is no exception. While so many celebrities are endorsing the fitness clothing brands, others are posting their drool-worthy pictures on social media wearing uber-stylish workout clothes. We have seen how Khloe Kardashian and Gigi Hadid are showing off their well-toned abs on their Instagram posts wearing stylish sportswear. So, this is another reason why people in UK are inclined towards the sturdy and flexible gym wear which not only offers comfort but exudes the unique style of the wearer.
Women are more enthusiastic than men about looking stylish. This is why, the sports clothing industry is focusing on the female customers and bringing new designs of sportswear for them. Earlier, gym was a sphere where men ruled. But now women have also become an integral part of it. This is why; the fitness clothing brands are focusing on more feminine designs of sportswear, thinking of female hygiene and bringing bright colours which suit women. The demand of female gym wear has also increased as more and more women are heading to the fitness centres in UK.
No matter what the reason is for this huge demand, you simply can’t deny that workout clothes have evolved into the swankiest forms ever.