In the world of fitness, there are three types of people… There are those who hate working out, those who hate working out but do it anyway, and those who eat, sleep, and breathe working out. A lot of times, those who have a true passion for fitness love sharing their knowledge and insight with others in hopes that they’ll want to change their unfit habits. If you’re that person who eats, sleeps, and breathes fitness, it’s high time that you consider turning your fitness passion into an online business.
In starting your online fitness business, you definitely want to make sure that there’s a probability for profit because, fitness or not, running a business, regardless of the industry, is very risky… You need to make sure your potential for profit outweighs the risk involved, or else it will be a wasted effort. But to be fair, the risk you’re willing to take will be considerably more with it when it’s for something you’re extremely passionate about.
With the COVID-19 pandemic going on, it has definitely changed the landscape of the fitness industry for sure. In efforts to practice social distancing, gyms and fitness centers have shut down and started investing in their clients by way of virtual workout sessions. According to CNN, the fitness industry is worth $94 billion but due to gyms closing, a lot of the smaller studios won’t be able to financially recover.
Personal trainers have been conducting virtual classes and charging around $10 per session but it’s not sustainable enough to carry them through. But some personal trainers have enjoyed conducting the virtual workout to where when things have cleared up, they plan on continuing the virtual classes.
If you ever had any doubt about starting your online fitness business, now is the perfect time to do it because despite the general public being forced into it, it’s somehow worked and people have adapted and adjusted just fine.
The fact that your business will be online means that your earning potential has no cap simply because it’s the internet and you can sell all kinds of products and services. Depending on what you want to do, it may require you to get certified but nonetheless, there is a need and demand in the fitness market that needs to be met.
If you’re seriously considering starting an online fitness business, take a look at the different business ventures you have at your fingertips.
Building your business site is the most important part, so you can’t forget about that! The fact that you’re going to be selling either products, services, or both, means that you need to build your site on a fully-featured platform. In that case, you need to go with a fully-featured site like shopify.com.
Because this will be your first entrepreneurial venture, this particular website builder offers you a 90-day free trial just to see if it’s a good fit. Also, it’s simple and easy to use, regardless of how tech-savvy you are. But once you’ve built your site, you’re ready to start accepting orders!
But first, take a look at all the different things you can do with your online store.
Different Ways to Turn Your Fitness Pasion Into Profit
If you’re comfortable in front of the camera, you have a great opportunity to host live virtual workout classes with your audience. Whether you choose to do yoga, cardio, or fat burning workouts, your choices are limitless.
Typically, these are done on Zoom video calls where you can engage and interact with your audience as a group. And because it’s done live, you’re able to see what your group is doing, if someone is slacking or needs motivation, and if someone is doing great.
You can set up your own price for your audience to pay and just make sure that when you’re promoting your virtual class to emphasize the time, price, and any materials needed.
Retailing nutrition supplements are a great way to appeal to your audience who is not only looking to get fit but also wanting to bulk up and build muscle. You have the option to sell everything from whey protein and protein shakes to vitamins and meal replacements. Just make sure that the products you’re selling have been approved by the Food and Drug Administration and are from reputable brands.
There was once a point in time where workout clothes looked like they were specifically made for working out. The apparel was bulky, boring, and just made you look like a box… but oh how the times have changed.
You know how it’s said that working out should be a lifestyle change… Well, for some people, working out has indeed become a lifestyle change but the actual
workout clothing and apparel has become a lifestyle change as well… It’s called athleisure wear.
If you’re as passionate about fitness as you say you are, then you’re probably a fitness wear addict. Athleisure wear is clothing that can go from the gym to the store or mall… It’s comfortable and stylish to wear, regardless of where you’re going.
Fabletics by Kate Hudson is a very popular brand of athleisure wear for women. The intent behind the brand is body-positive empowerment for women of all shapes and sizes to feel confident in what they wear. Also, to promote that if you want to workout, you can still look good doing it.
By being a retail seller of athleisure brands like Fabletics, you’ll drive more traffic to your site from some of that brand’s customer base as well.
Sometimes people just want to keep their weight loss journey to themselves, and that’s okay. For those who want that, you can cater to them virtually to meet their privacy needs. It would still be the same basis as the group training, except that you would just be working with one person individually.
Also, to be a personal trainer, you have to be certified and insured. If you’re not already, you have to obtain those two things before you can work with anybody one on one. By obtaining the right certifications and the right professional liability insurance, it’s going to help you successfully run your business and help you dodge potential lawsuits.